Double Tree

Branding

Date
Nov 2017
 

Project Brief

Double Tree Corporation Phoenix-based Double Tree Hotels had a poorly defined image ,1994 Prior to and a middle-of-the road positioning. In order to more quickly gain a foothold in the Eastern United States, Double Tree merged with Guest Quarters, an up-scale executive suites chain headquartered in Boston. A significant upgrade of Double Tree flagship hotels and phased

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