SOREC Brand Identity
Branding
Date
May 2017
Project Brief
Sorec is a Moroccan government owned company founded in 2007 dedicated to the horse sector. It is the outcome of a merger between «le Comite Consultatif des Courses» entity created in 1920 and the «Pari Mutuel Urbain Marocain». Since 2011, the National Studs activity, formerly part of the Ministry of Agriculture, joined SOREC.
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